What is Sunny Leone’s Auto-Wallah connection?

Sunny Leone, who will be seen in the upcoming adult horror film Ragini MMS 2, will now be doing a unique campaign to promote the film. In Mumbai and Delhi, she will meet and interact with a select few auto-wallahs as a part of the Rickshaw campaign.

‘Ragini ka naya MMS dekha kya?’, ‘Ragini yahaan baithi thi’, ‘Do mein zyaada mazaa hai’ are some of the juicy captions that will be seen along with the posters of the film on 7000 autos in the city.

“Since these vehicles are on the move through the length and breadth of the city, it makes for a continuously engaging campaign,” informs our source.

“We had done this earlier during Ragini MMS back in 2011 and the feedback had been overwhelming. Scores of others aped us subsequently. An auto rickshaw campaign tends to gain good visibility. Sunny enjoys unprecedented popularity among the masses and theRagini franchise reaches out to the lowest common denominator,” says Tanuj Garg, CEO – Balaji Motion Pictures.